1	International Website Traffic Attracting & Measuring
2	Agenda XOONI Background Overview of Site Design & Analysis Terminology Site Design Traffic Analysis Q&A
3	About XOONI
4	XOONI Web Analytics Software Training, Support, Consulting Site Search – Mini & GSA Outsourced Analysis Services
5	Process Overview Design Stage Define Purpose 3 Audiences Localization Analysis Stage Options Segmentation KPIs
6	Terminology Hit Items on a web page Page A unique URL/web page Session Series of pageviews Visitor Unique individual
7	Terminology SEO Search Engine Optimization SEM Search Engine Marketing CPC/PPC Cost Per Click/Pay Per Click Organic Natural Search Result Referral Site that drives traffic
8	Terminology Web Analytics (WA) Website stats software Urchin Standalone WA Google Analytics Hosted WA Vendors WebTrends Omniture WebSideStory Microsoft Unica Others
9	Design – Common Mistakes No ownership/accountability Not incorporating analytics into site Designed for people only
10	Design - What Purpose of Site Lead Generation Branding E-Commerce Informational
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12	Design - Who 3 Audiences People Search Engines Analytics Software Make it easy for everyone to find you!
13	Design - How Start Wide, End Narrow Visitors want something specific Incorporate Keywords Discovery tools Spelling errors Design pages around keywords Unique URLs www.site.com/index.php
14	Design - How Text, Text, Text Flash sites Text in images No funny business Older Technology 800x600 resolution 640x480 in developing nations
15	Design - How Accessibility Screen Readers Empathize with search engines Labels Title, h1/h2/h3/etc, Meta description & keywords (Yahoo) Image search (alt tags)
16	Design - Where Localization Local domain (www.site.de) - can be hosted in US Local IP Local Language (90% restrict search) Translations Translators are usually NOT optimizers Few translators understand keyword research Machine translation is better, but poor Process must be managed
17	Analysis - Choices Many Choices Something for every budget In-House expertise Marketing + IT ASP vs Software ASP: more expensive, less effort, less control Software: less $$, fewer options, more customization/integration points
18	Analysis - Marketing
19	Analysis - Campaigns Define & Segment Isolate Paid from Organic referrals CPC, banners, e-mail, text links Offline (Print, TV, Radio)
20	Analysis - Funnels
21	Analysis - ROI Import Cost Data Measurable ROI Keep campaigns that work, dump those that don’t
22	Analysis - More Geo-Location Where are visitors physically located? A/B Testing Test graphics, ad copy, e-mail Detailed Keyword Analysis Visitors, Cost, and Conversion
23	Q & A