The town of Snowflake is in east-central Arizona, 30 miles south of Holbrook and 15 miles north of Show Low on State Route 77. The Mogollon Rim and the White Mountains, south and west of Snowflake, form an almost continuous barrier protecting the community from severe winters and creating a semi-arid climate. Snowflake is at an elevation of 5,600 feet. Founded in 1878, Snowflake was named after its founders, Apostle Erastus Snow and Mormon land agent William Flake.

Principal Economic Activities

The Snowflake area accommodates various renewable energy projects including wind farms, a biomass power plant, a wood pellet mill and more. Snowflake is also home to a 40-acre greenhouse facility owned and operated by Copperstate Farms. The area is served by a short-line, Apache Railway, that connects to the BNSF mainline, providing service from the east coast to the west coast. This along with other key infrastructure, such as the Coconino Aquifer, will attract other industries to the area.

Scenic Attractions

Snowflake lies in an area of great contrast: barren desert to the north and mountain ranges to the south. One of the nation's most unusual parks lies north of Snowflake, the Petrified Forest National Park, which includes not only the Petrified Forest, but the Painted Desert and one of the Navajo tribe's oldest continually-occupied village in the United States. To the south and west of Snowflake are high mountains and forests, including the White Mountains, Sitgreaves National Forest and the Mogollon Rim. Many small lakes, perfect for trout fishing and swimming, are scattered throughout these mountains. The Sunrise Ski Resort is 65 miles south of Snowflake on the Fort Apache Indian Reservation.

Community Facilities

The community offers a broad range of facilities including museums, a library, a senior citizens' center, rodeo arenas, a 27-hole golf course and three parks with tennis courts, basketball, volleyball and racquetball courts, a skatepark, picnic and barbecue areas and an amphitheater. The two largest events in Snowflake are The Twelve Days of Christmas, which includes 12 days of community activities, and Pioneer Days, which is held as near to Founders Day (July 24) as possible. During Pioneer Days, pioneer homes are open for tours with the residents adding to the pioneer spirit by wearing period costumes. An arts and crafts street fair, barbecues, dances, rodeos and fireworks are among the many community sponsored activities planned for this special celebration. Featured attractions include festivals and softball and golf tournaments. Other amenities include an LDS Temple that attracts patrons from all over northern Arizona and a campus of Northland Pioneer College which also draws people from around the region.

Basic Information

Founded 1878 Incorporated 1948
Elevation 5,582 ft. Location Navajo County
Distance to major cities:
Phoenix 172 miles San Diego 526 miles
Tucson 207 miles Los Angeles 544 miles
Las Vegas 369 miles  


2000 2010 2023 (est.)
Snowflake 4,460 5,609 6,266
Navajo County 97,470 107,677 107,748
State of Arizona 5,130,632 6,401,569 7,285,370

Office of Economic Opportunity

Arizona Dept. of Revenue & Arizona Tax Research Foundation


Snowflake 2.00%
Navajo County 0.50%
State 5.60%

Arizona Dept. of Revenue & Arizona Tax Research Foundation

Labor Force

2000 2010 2022
Civilian Labor Force 1,836 2,273 2,350
Unemployed 73 105 154
Unemployment Rate 4.0% 4.6% 6.6%

Office of Economic Opportunity

Workforce Education Attainment

Count Share
Less than high school 245 7.7%
High school or equivalent, no college 555 17.4%
Some college or Associate degree 1,659 52.1%
Bachelor’s degree or advanced degree 725 22.8%

American Community Survey

Industry (ranked by employment)

  Count Share
Education, health care & social assistance 796 38.5%
Construction 280 13.6%
Public administration 265 12.8%
Arts, entertainment, food & recreation services 153 7.4%
Retail trade 138 6.7%
Wholesale trade 101 4.9%
Other services, except public administration 83 4.0%
Agriculture, forestry, fishing, hunting, & mining 78 3.8%
Finance, insurance & real estate 75 3.6%
Transportation, warehousing, & utilities 42 2.0%
Information 28 1.4%
Manufacturing 27 1.3%
Professional, scientific, & administrative services 0 0.0%

American Community Survey

This profile was prepared by the Arizona Commerce Authority in cooperation with local sources. For further information, please contact:

Town of Snowflake
Brian Richards
81 West 1st St. South
Snowflake, AZ 85937
Phone: 928-536-7103
Email: [email protected]
Navajo County Economic Development
100 E. Code Talkers Drive, South Highway 777, P.O. Box 668
Holbrook, AZ 86025
Phone: 928-524-4000
Snowflake/Taylor Chamber of

110 N. Main
Snowflake, AZ 85937
Phone: 928-536-4331
Email: [email protected]
Arizona Commerce Authority
Statewide Economic Development Group
100 N. 7th Ave., Suite 400
Phoenix, AZ 85007
Phone: 602-845-1200
Email: [email protected]

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