Holbrook is on the banks of the Little Colorado River and along Interstate 40 in northeastern Arizona's high plateau country. In 1881 and 1882, railroad tracks were laid and a railroad station was built in the community. The community was then named Holbrook in honor of the first chief engineer of the Atlantic and Pacific Railroad. The railroad is now owned by BNSF, and Holbrook has since been a transportation hub and service center for northeastern Arizona. Holbrook is on historic Route 66 and is the gateway city to the Petrified Forest National Park. A colorful cowboy history also helps to make Holbrook an interesting tourist community. Holbrook is the county seat of Navajo County.

Principal Economic Activities

Holbrook is a key trade center for northeastern Arizona. Its location on historic Route 66 and on I-40 at the junction of four major highways between the Apache Sitgreaves National Forest and Navajo and Hopi Native American Reservations make tourism important to the local economy. Government employment also is key. The Cholla Power Plant, Arizona Public Service's largest coal-fired generating station, is located just outside of Holbrook.

Scenic Attractions

A variety of attractions surround Holbrook. The northern rugged plateau country with canyons contains prehistoric cliff-dwellings such as the Hidden Cove Petroglyph Park. The Navajo and Hopi Reservations offer many attractions including ceremonial dances, tribal events and arts and crafts. Nearby resides the Petrified Forest National Park and the Painted Desert. Holbrook’s courthouse, which houses the Navajo County Historical Museum, is listed on the National Register of Historic Places. Special events include the Hashknife Posse Pony Express Ride, Holbrook's Route 66 Festival, the Wild West Days celebration, the Fourth of July Fireman’s Barbecue, the Native American & Mexican Folkloric Summer Dancers, the Navajo County Fair, the Petrified Forest Marathon, the Festival of Trees and the Christmas Parade of Lights.

Community Facilities

Holbrook offers a wide range of community facilities including a museum, a community center, a senior center, a library, five parks, one swimming pool, a splash pad, one golf course, six softball fields, three off-leash dog parks and numerous tennis and racquetball courts. The town includes a county fairground with rodeo arena.

Basic Information

Founded 1881 Incorporated 1917
Elevation 5,069 ft. Location Navajo County
Distance to major cities:
Phoenix 191 miles San Diego 538 miles
Tucson 241 miles Los Angeles 556 miles
Las Vegas 342 miles  


2000 2010 2021 (est.)
Holbrook 4,917 5,055 4,877
Navajo County 97,470 107,677 107,748
State of Arizona 5,130,632 6,401,569 7,285,370

Office of Economic Opportunity

Arizona Dept. of Revenue & Arizona Tax Research Foundation


Holbrook 3.00%
Navajo County 0.50%
State 5.60%

Arizona Dept. of Revenue & Arizona Tax Research Foundation

Labor Force

2000 2010 2022
Civilian Labor Force 2,199 2,721 2,013
Unemployed 103 379 58
Unemployment Rate 4.7% 13.9% 2.9%

Office of Economic Opportunity

Workforce Education Attainment

Count Share
Less than high school 500 15.5%
High school or equivalent, no college 785 24.3%
Some college or Associate degree 1,444 44.7%
Bachelor’s degree or advanced degree 499 15.5%

American Community Survey

Industry (ranked by employment)

  Count Share
Arts, entertainment, food & recreation services 389 21.2%
Public administration 370 20.1%
Education, health care & social assistance 330 17.9%
Construction 177 9.6%
Transportation, warehousing, & utilities 130 7.1%
Retail trade 113 6.1%
Other services, except public administration 98 5.3%
Manufacturing 87 4.7%
Professional, scientific, & administrative services 85 4.6%
Agriculture, forestry, fishing, hunting, & mining 39 2.1%
Wholesale trade 10 0.5%
Finance, insurance & real estate 9 0.5%
Information 2 0.1%

American Community Survey

This profile was prepared by the Arizona Commerce Authority in cooperation with local sources. For further information, please contact:

City of Holbrook
Ted Soltis
P.O. Box 970
Holbrook, AZ 86025
Phone: 928-524-6225
Email: [email protected]
Website: www.holbrookaz.gov
Navajo County Economic Development
100 E. Code Talkers Drive, South Highway 777, P.O. Box 668
Holbrook, AZ 86025
Phone: 928-524-4000
Website: www.navajocountyaz.gov
Holbrook Chamber of Commerce
100 E Arizona
Holbrook, AZ 86025
Phone: 928-524-6558
Email: [email protected]
Website: http://holbrookcommerce.org
Arizona Commerce Authority
Statewide Economic Development Group
100 N. 7th Ave., Suite 400
Phoenix, AZ 85007
Phone: 602-845-1200
Email: [email protected]
Website: www.azcommerce.com

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