The town of Paradise Valley is conveniently located in the heart of the Scottsdale-Phoenix metro area. In 1889, surveyors were so overwhelmed by the beauty and tranquility of the desert landscape that they named this area Paradise Valley. The town was incorporated in 1961 after residents set out to keep zoning to a one-acre per house minimum. Citizens wanted to keep the area entirely residential and keep government regulation to a minimum. Throughout the town’s history, the residents have strived to preserve this original mission. In addition to its upscale residential homes, Paradise Valley has the highest median income and the largest percentage of college graduates in the area. It also is known for being home to some of the area’s most luxurious resorts.

Principal Economic Activities

The main economic sectors in Paradise Valley are the hospitality and medical trades. The town is home to eight world-class resorts that showcase top-room rates and an average daily rate. These full-service resorts typically include spa services, prestigious restaurants with well-known chefs and resort amenities including golf and tennis. The resorts are extensions of national brands such as the Ritz Calrton, JW Marriott, Omni and Hyatt Andaz, as well as independent hotels such as Sanctuary, Mountain Shadows, Hermosa Inn and Plaza Resort. Paradise Valley offers three medical plazas along with 15 places of worship. World-renown architect Paolo Soleri resided in Paradise Valley. Today, his home and workshop are a top tourist attraction offering visitors a chance to buy handmade Soleri Windbells. Paradise Valley is home to many CEOs, professional athletes and business owners who operate their ventures outside of Paradise Valley.

Scenic Attractions

Paradise Valley offers easy access to biking and hiking trails within the Phoenix Mountain Preserve, a large area of natural desert landscape that includes Squaw Peak, North Mountain and Camelback Mountain. From the tops of the mountains, hikers can see views stretching across the valley.

Community Facilities

Visitors must see the Goldwater Memorial, the first major work of art to celebrate the life of Senator Barry Goldwater. A long-time resident of the town, Goldwater retired to Paradise Valley after serving in the U.S. Senate for three decades. The location of Paradise Valley allows residents to easily access services and amenities throughout the valley, especially in Scottsdale and Phoenix. These amenities include libraries, parks, theaters, museums, art galleries and shopping centers. The resorts within the town offer swimming pools, spas, golf courses, tennis courts, restaurants and bars.

Basic Information

Founded 1890 Incorporated 1961
Elevation 1,165 ft. Location Maricopa County
Distance to major cities:
Phoenix 10 miles San Diego 367 miles
Tucson 121 miles Los Angeles 385 miles
Las Vegas 302 miles  


2000 2010 2023 (est.)
Paradise Valley 13,664 12,810 12,707
Maricopa County 3,072,149 3,824,058 4,507,419
State of Arizona 5,130,632 6,401,569 7,285,370

Office of Economic Opportunity

Arizona Dept. of Revenue & Arizona Tax Research Foundation


Paradise Valley 2.50%
Maricopa County 0.70%
State 5.60%

Arizona Dept. of Revenue & Arizona Tax Research Foundation

Labor Force

2000 2010 2022
Civilian Labor Force 6,320 5,428 6,531
Unemployed 94 194 123
Unemployment Rate 1.5% 3.6% 1.9%

Office of Economic Opportunity

Workforce Education Attainment

Count Share
Less than high school 169 1.5%
High school or equivalent, no college 877 7.9%
Some college or Associate degree 1,960 17.6%
Bachelor’s degree or advanced degree 8,144 73.0%

American Community Survey

Industry (ranked by employment)

  Count Share
Education, health care & social assistance 1,749 28.3%
Professional, scientific, & administrative services 1,264 20.5%
Finance, insurance & real estate 709 11.5%
Retail trade 503 8.1%
Arts, entertainment, food & recreation services 492 8.0%
Manufacturing 405 6.6%
Wholesale trade 316 5.1%
Other services, except public administration 247 4.0%
Public administration 201 3.3%
Construction 123 2.0%
Agriculture, forestry, fishing, hunting, & mining 66 1.1%
Transportation, warehousing, & utilities 66 1.1%
Information 35 0.6%

American Community Survey

This profile was prepared by the Arizona Commerce Authority in cooperation with local sources. For further information, please contact:

Town of Paradise Valley
Lisa Collins
6401 E. Lincoln Dr.
Paradise Valley, AZ 85253
Phone: 480-348-3522
Email: [email protected]
Paradise Valley Chamber of

6401 E Lincoln Dr 
Paradise Valley, AZ 85253
Greater Phoenix Economic Council
2 N. Central Avenue, Suite 2500
Phoenix, AZ 85004
Phone: 602-256-7700
Email: [email protected]
Arizona Commerce Authority
Statewide Economic Development Group
100 N. 7th Ave., Suite 400
Phoenix, AZ 85007
Phone: 602-845-1200
Email: [email protected]

ACA has partnered with APS to provide you with Arizona Prospector, a free database to access available real estate opportunities in rural Arizona. Click here to access available properties in this community.