VB Cosmetics recently participated in a photoshoot as part of a campaign to highlight manufacturing success happening across the nation. The campaign focuses on Manufacturing Extension Partnership (MEP) Centers, like Arizona MEP, and the important work they do to help their manufacturing clients achieve success. VB Cosmetics was selected for the photoshoot because of recent projects led by Arizona MEP experts to help the company fulfill its strategic goals. It was one of six companies chosen from a national search.


VB Cosmetics manufactures and markets Dazzle Dry™, a nail lacquer free from harmful chemicals, animal byproducts, and animal testing. Before Dazzle Dry, VB Cosmetics developed and manufactured private-label cosmetics, but the plan for Dazzle Dry was to market and sell direct. To prepare for this shift, Arizona MEP led projects that included helping VB Cosmetics develop a plan for strategic growth and implement best practices in human resources, operations, process improvement and finance.


Sales growth has accelerated since the company embarked on process improvement projects and on creating its organization based on the company vision. “We have been impressed with the breadth of services and resources the Arizona MEP has brought to the table,” said Dr. Vivian Valenty, founder of VB Cosmetics and creator of Dazzle Dry. “They have been able to fill gaps in knowledge and expertise while we continue to grow our business.”


VB Cosmetics was also featured in a recent Fox Channel 10 Phoenix “Made in Arizona” segment.