PHOENIX, AZ (May 13, 2025) – The Arizona Small Business Association (ASBA), in partnership with the Arizona Commerce Authority (ACA), is thrilled to unveil its newest entrepreneurial program, SCALE (Strategic Coaching for Advancing Local Entrepreneurs), a dynamic new program designed to accelerate Arizona’s small business ecosystem.

This two-part initiative embraces a holistic approach to small business development, blending expert-led education and training sessions with personalized coaching opportunities. SCALE supports business owners and aspiring entrepreneurs as they build, grow, and position their businesses for lasting success.

“We’re meeting entrepreneurs where they are, both geographically and in their business journeys,” said Debbie Hann, Interim CEO at ASBA. “SCALE is about lifting local talent, fueling innovation, and creating a stronger economic future for communities across Arizona.”

“We’re excited to partner with ASBA to launch the SCALE program to support local small businesses and aspiring entrepreneurs,” said Sandra Watson, President and CEO of the Arizona Commerce Authority. “Small businesses are the foundation of our economy, fueling growth in communities across the state, and we’re thankful to all of our partners including Governor Hobbs, the Arizona Legislature, and ASBA.”

The Educational & Business Roadshow

The first component, the Educational and Business Roadshow, takes critical small business education and resources directly to underserved communities across Arizona. Each stop features engaging, hands-on workshops led by experienced entrepreneurs and industry experts, helping participants strengthen foundational skills and make powerful connections. These events are designed to equip individuals with real tools and insights that can immediately impact their business.

SCALE to Profitability

The second component, for entrepreneurs ready to go deeper, SCALE to Profitability offers an immersive six-month journey. Participants will refine their business models, gain clarity around funding and growth strategies, and prepare to pitch their venture to a panel of Arizona investors, bankers, and industry leaders during the program’s culminating Pitch Day.

Get Involved

Whether you’re dreaming up your first business idea or looking to scale an existing venture, SCALE is here to help. To learn more about upcoming Roadshow stops or to apply for the next SCALE to Profitability cohort, visit asba.com/scale.

ASBA is also seeking community hosts, resource partners, and industry experts to join the movement. Reach out today to find out how you can play a role in building Arizona’s entrepreneurial future. Contact [email protected] to learn more and get involved.

Media Contacts
Louie Picazo, Arizona Small Business Association, [email protected]

Alyssa Tufts, Arizona Commerce Authority, [email protected]

About the Arizona Small Business Association
Founded in 1973, the Arizona Small Business Association (ASBA) serves as the collective voice of small businesses in Arizona by advocating for a better business environment. Today, ASBA focuses on delivering statewide education, mentoring, networking, and advocacy programs, providing innovative entrepreneurs with the resources necessary to grow and evolve in an ever-changing marketplace. For more information, visit asba.com.

About the Arizona Commerce Authority
The Arizona Commerce Authority (ACA) is the state's leading economic development organization with a streamlined mission to grow and strengthen Arizona's economy. The ACA uses a three-pronged approach to advance the overall economy: attract, expand, create - attract out-of-state companies to establish operations in Arizona; work with existing companies to expand their business in Arizona and beyond; and help entrepreneurs create new Arizona businesses in targeted industries. For more information, please visit azcommerce.com and follow the ACA on X @azcommerce.