ArizonaSmall Business Digital Academy
Navigating websites, Google profiles, and social media can be challenging for new entrepreneurs. The Arizona Commerce Authority has designed the Small Business Digital program, a comprehensive three-week initiative to empower entrepreneurs and small business owners with the knowledge and skills needed to take control of their business's online presence and drive success.
Entrepreneurs and small business owners will learn strategies for website, social media, e-commerce, search engine optimization (SEO) and analytics tools to represent their business online effectively. Small business experts guide the live learning sessions on Monday of each week.
2024 Spring Cohort Schedule
Small business experts guide the live learning sessions on Monday of each week. The Small Business Digital Academy is held four times a year.
Program Overview
Module 1: May 6, 2024 | 3:00 PM - 5:00 PM
Building a Strong Foundation Online
-
Website Creation: Learn how to create a professional website from scratch, even without web development experience. Receive guidance from start to finish, from selecting a domain name to designing a user-friendly site that reflects your brand.
-
Introduction to Google Profiles: Understand the importance of Google My Business and how to create a Google Profile. Learn how to optimize your Google Profile to improve your business's local search visibility and make it easier for potential customers to find you.
Module 2: May 13, 2024 | 3:00 PM - 5:00 PM
Mastering Social Media Marketing
-
Social Media Strategy: Develop a clear social media strategy tailored to your business goals. Receive support on choosing the right platforms, creating engaging content, and building a content calendar that keeps your audience engaged.
-
Social Media Advertising: Explore the power of social media advertising to reach a wider audience and drive conversions. Learn how to create effective ad campaigns on popular platforms like Facebook and Instagram.
Module 3: May 20, 2024 | 3:00 PM - 5:00 PM
Integrating Your Digital Strategy
-
Content Creation: Master the art of creating compelling and shareable content that resonates with your target audience. Discover top tips on creating content from blog posts, videos, to infographics and more.
-
Analytics and Measurement: Learn how to track your online performance with analytic tools. Understand what works and what does not so you can make data-driven decisions to improve your online strategy continually.
-
Q&A and Troubleshooting: Receive expert guidance on your specific challenges and questions to ensure you leave the program feeling confident in your online marketing abilities.
Why Choose the Arizona Small Business Digital Academy?
- DIY-Friendly: The program is designed for business owners who want to take control of their online presence. You don't need to be a tech expert. We will break down complex concepts into manageable steps.
- Comprehensive Guidance: We cover all the essential elements of online presence, from websites to social media, ensuring you have a well-rounded learning experience.
- Expert Instructors: Receive instruction from experienced professionals in the digital marketing field who are passionate about helping you succeed.
- Interactive Learning: Engage in hands-on activities, group discussions, and practical exercises to reinforce your learning.