Constructing and Updating Your Core Marketing Message

During this session, participants will learn why your business's marketing message is key to any success. Join Duke Merhavy as he provides businesses with the necessary information to help put together a winning core marketing message.  

• Examine good messaging examples, as well as not-so-good ones  
• Discuss why your marketing message is so important  
• Review the role of your Value Proposition and Positioning Statement 
• Consider the elements and components that make a good core marketing message 
• Learn how to construct using a simple worksheet